How to Track Keywords and Mentions on Social Media
One setup for X, Reddit, LinkedIn, TikTok, YouTube and Instagram: what each platform can track, what it costs, and a starter setup for brand mentions.
Short answer: create one AyeWatch monitor per platform: a search for your keyword, or a link to the account you care about. Add a one-line AI filter so only relevant posts alert. Alerts come to one feed, your phone, email or Slack.
What each platform can track
| Platform | Keyword search | Account or page | Credits per check | Guide |
|---|---|---|---|---|
| X | Search (X operators) | Profile, Community | 2 | Keywords, accounts, hashtags |
| Search, Search in subreddit | Subreddit, User | 1 | Subreddits, users, leads | |
| Post search | Company posts, Person posts, Jobs | 1–8 | Accounts, keywords | |
| YouTube | Search | Channel videos, Shorts, Live streams, Community posts | 1–2 | Keywords, live, uploads |
| TikTok | Search, Hashtag | Profile | 1–2 | Accounts, hashtags |
| Search (reels), Hashtag | None | 2 | Hashtags |
Not covered: Facebook, Threads, Bluesky, and individual Instagram accounts. For news sites and blogs, use an Internet monitor next to the social ones.
Set up one monitor
- Open Create a monitor and pick the platform on the left.
- Pick the Monitor mode: a search, or an account.
- Type the query, or paste the account link. Accounts must be links, not @handles.
- Write the rule in Only alert me about, like "complaints about our billing". It adds 1 credit a check.
- Pick how often to check and click Create monitor.
A starter setup for brand mentions
| Monitor | Check every | Credits a day |
|---|---|---|
| X search for your brand, with a filter | A few times a day | 12 |
| Reddit search for your brand, with a filter | A few times a day | 8 |
| LinkedIn post search for your brand | Daily | 2 |
| TikTok search for your brand | Daily | 1 |
That's 23 credits a day, about 690 a month: Pro+ with room to spare, or Pro if you check X and Reddit twice a day.
What you get
The first check saves the current posts as a starting point, so you are not flooded with old ones. After that, every check that finds something new sends one alert. The headline is the post itself, or "3 new from …" when several land at once, with a link to each post and its text.
Alerts land in your feed and as push in the AyeWatch iOS and Android app. On Pro and Pro+ you can also turn on email, Slack, or a webhook.
Plans: Free Preview gives you 3 credits to try a monitor on a daily check. Pro is $9 a month for 500 credits and checks as often as hourly. Pro+ is $19 a month for 1,500 credits and adds ASAP mode. Failed checks are refunded, and the form shows the exact daily credit use before you save.
Keep the noise down
- Use an exact phrase for brand names that are also common words.
- Exclude your own account:
-from:yourbrandon X. - Write the filter as the post you want to read, not as keywords.
Setups by goal
- Leads: X, Reddit, LinkedIn, recently funded startups.
- Brand and support: complaints, TikTok mentions, outage reports, creator posts.
- Research: pain points, why people switch, competitor YouTube.
- News and markets: breaking news, stock news, WallStreetBets, crypto KOLs.
- Sports and deals: NBA and NFL injuries, Pokemon restocks, r/buildapcsales, free games.
- Feeds and developers: Twitter RSS, Reddit RSS, YouTube RSS, monitoring API, X and Reddit webhooks.
FAQ
What is the best way to track keywords on social media?
Run a keyword search on each platform where your audience talks, filter out irrelevant posts, and send the alerts to one place. AyeWatch does this for X, Reddit, LinkedIn, YouTube, TikTok and Instagram.
Can I track mentions on Facebook or Threads?
Not today. AyeWatch covers X, Reddit, LinkedIn, YouTube, TikTok and Instagram.
How is this different from social listening tools?
Social listening tools focus on dashboards and sentiment charts. AyeWatch sends you each new post that matches, with an AI filter, at a much lower price.