Field notes
The AyeWatch blog.
Guides and insights on AI-powered monitoring, competitive intelligence, and staying ahead of the information curve.
Social Listening vs. AI Monitoring: What's the Difference?
Social listening tracks brand mentions on social platforms. AI monitoring covers the entire web with semantic intelligence. Here's how they differ and when to use each.
November 1, 2026
How PR Teams Use Real-Time Monitoring to Protect Brand Reputation
Brand crises unfold in hours, not days. Real-time monitoring gives PR teams the earliest possible warning of emerging threats to brand reputation.
November 10, 2026
Viral Content Monitoring: How to Catch Trends at Their Peak
Viral trends emerge and peak in hours. Real-time content monitoring helps marketers identify emerging trends early enough to participate while they're still relevant.
November 20, 2026
Influencer Risk Management: Monitoring Brand Safety in Real Time
Influencer controversies can damage your brand within hours. Real-time monitoring of influencer activity protects your partnerships before problems become public.
December 1, 2026
Monitoring Platform Algorithm Changes Before They Hurt Your Traffic
Google, Instagram, and TikTok algorithm changes can devastate organic traffic overnight. Here's how to detect algorithm shifts before they impact your business.
December 10, 2026
How to Monitor Reddit for Brand Mentions, Trends, and Industry Conversations
Reddit is where your customers go when they want honest opinions. Most brands are completely invisible there, not because it's hard to monitor, but because their tools treat it as an afterthought.
June 13, 2026
Media Monitoring for PR Teams: Track Earned Coverage Without Paying Meltwater Prices
Meltwater starts around $10K/year. Cision costs more. For everyone not running enterprise PR, agencies, startup comms, in-house teams, here's what actually matters and how to get it cheaper.
June 13, 2026
PR Crisis Early Warning: Detect Reputational Threats Before They Go Viral
Most PR crises don't explode from nowhere, they build for hours before going viral. The brands that respond in hour one contain them. The ones that respond on day two do damage control.
June 13, 2026
Podcast Monitoring: How to Know When Your Brand Is Mentioned on Any Show
Podcast mentions are invisible to most brand monitoring tools. If someone discusses your product on a show with 50,000 listeners, you won't find out from Google Alerts. Here's how to catch them.
June 13, 2026
Brand Monitoring Software
Watch the company, the execs, and the campaign on the open web, then get a short summary when the story moves.
September 13, 2026
Brand Mention Alerts
Get a ping when the company name lands in news, a blog, Reddit, or a review thread, then read a short summary instead of a dump of links.
September 13, 2026
Reputation Monitoring Tool
Use an early-warning feed for criticism, not a chart of likes, so a complaint is still a thread when you see it.
September 13, 2026
Crisis Monitoring Software
Catch the story in the first hour so you can still shape it. This is a watch, not a war room.
September 13, 2026
Media Monitoring Software
Track earned coverage on the open web without a five-figure Meltwater seat, and be honest about the press database you will not get.
September 13, 2026
Press Clipping Service
The envelope is gone. What you want now is an alert the moment a real outlet publishes a page about you.
September 13, 2026
Earned Media Monitoring
Coverage tracking with a clock: who wrote about you, what they claimed, and whether you saw it in time to use it.
September 13, 2026
Social Listening Software
Brandwatch and Sprout live in platform APIs. AyeWatch watches the public web those suites were not built to read.
September 13, 2026
Online Reputation Monitoring
Watch news, forums, and reviews so a thread is still a thread when you arrive, not the story everyone else already has.
September 13, 2026
Executive Mention Alerts
Ping when a CEO, founder, or named officer appears in coverage that can move a deal, a board, or a news cycle.
September 13, 2026
Adverse Media Screening
Negative-news watch for KYC, vendors, and execs on the public web. Not a sanctioned-list terminal, and not Bloomberg.
September 13, 2026
G2 Review Monitoring
Watch the public G2 listing for new reviews and score moves. Not the vendor portal. Not a reply inbox.
September 13, 2026
Capterra Review Alerts
Catch the Capterra one-star before the next sales call. Public page watch, not a reply inbox.
September 13, 2026
App Store Review Alerts
Watch public App Store listings for rating spikes and review themes. Not Connect. Not a reply inbox.
September 13, 2026
Trustpilot Alerts
Ping when Trustpilot reviews or the score move. Public profile watch, not a reply inbox.
September 13, 2026
Glassdoor Monitoring
Watch public Glassdoor pages for new reviews and CEO-approval moves. A hiring signal, not an HR inbox.
September 13, 2026
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