Field notes
The AyeWatch blog.
Guides and insights on AI-powered monitoring, competitive intelligence, and staying ahead of the information curve.
Social Listening vs. AI Monitoring: What's the Difference?
Social listening tracks brand mentions on social platforms. AI monitoring watches the entire web with semantic intelligence. Here's how they differ and when to use each.
November 1, 2026
How PR Teams Use Real-Time Monitoring to Protect Brand Reputation
Brand crises unfold in hours, not days. Real-time monitoring gives PR teams the earliest possible warning of emerging threats to brand reputation.
November 10, 2026
Viral Content Monitoring: How to Catch Trends at Their Peak
Viral trends emerge and peak in hours. Real-time content monitoring helps marketers identify emerging trends early enough to participate while they're still relevant.
November 20, 2026
Influencer Risk Management: Monitoring Brand Safety in Real Time
Influencer controversies can damage your brand within hours. Real-time monitoring of influencer activity protects your partnerships before problems become public.
December 1, 2026
Monitoring Platform Algorithm Changes Before They Hurt Your Traffic
Google, Instagram, and TikTok algorithm changes can devastate organic traffic overnight. Here's how to detect algorithm shifts before they impact your business.
December 10, 2026
How to Monitor Reddit for Brand Mentions, Trends, and Industry Conversations
Reddit is where your customers go when they want honest opinions. Most brands are completely invisible there — not because it's hard to monitor, but because their tools treat it as an afterthought.
June 13, 2026
Media Monitoring for PR Teams: Track Earned Coverage Without Paying Meltwater Prices
Meltwater starts around $10K/year. Cision costs more. For everyone not running enterprise PR — agencies, startup comms, in-house teams — here's what actually matters and how to get it cheaper.
June 13, 2026
PR Crisis Early Warning: Detect Reputational Threats Before They Go Viral
Most PR crises don't explode from nowhere — they build for hours before going viral. The brands that respond in hour one contain them. The ones that respond on day two do damage control.
June 13, 2026
Podcast Monitoring: How to Know When Your Brand Is Mentioned on Any Show
Podcast mentions are invisible to most brand monitoring tools. If someone discusses your product on a show with 50,000 listeners, you won't find out from Google Alerts. Here's how to catch them.
June 13, 2026
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