Brand Monitoring Software
Watch the company, the execs, and the campaign on the open web, then get a short summary when the story moves.
Brand monitoring software tracks mentions of your company, execs, and campaigns across the open web. Most teams already pay for a slice of that job and still find out from a customer who forwarded the article at 9pm.
The usual stack is a social seat, a press database, and a person who still searches the company name twice a week. The hole is everything those products skip: a Substack with a few thousand readers, a niche trade blog, a Reddit thread, a status page, a Glassdoor essay that names your VP.
What the watch should catch
Legal name, product names, campaign lines, the CEO, and the misspellings journalists still ship. A useful watch also catches the story around you. A recall in your category. A lawsuit that names a rival. A policy change that makes your refund page look hostile. You want the page, the claim, and a short summary, not a screenshot of a header that restyled overnight.
AyeWatch is semantic topic monitoring plus page monitoring. You describe what matters in a sentence. It reads public pages and pings you when that topic moves. It is not Meltwater. Meltwater sells a press database AyeWatch does not have. It is not Brandwatch. Brandwatch is a social API suite. If you need licensed platform firehose data, buy that from them.
Where keyword tools fail
Exact-string alerts fire on every job board that lists you as an employer. They stay quiet when a hit piece uses a nickname. They also stay quiet when the damage is a thread that never repeats your trademark. Write the rule like a brief to a junior. Alert me when coverage says our returns policy changed. Skip hiring pages.
If you want the comms version of this problem, read how PR teams watch reputation as it moves. If you are comparing consumer mention tools, start with a Mention alternative that does not pretend to be a full social suite.
How to run it on AyeWatch
Topic one: the company in news and blogs. Topic two: the CEO. Topic three: the campaign you launched this quarter. Paste a URL if you already refresh a page by hand. Free Preview is six lifetime runs across three topics, Daily or slower, with push and in-app alerts. That is enough to see whether the summaries are usable. It is not a newsroom desk.
Start a monitor in under a minute
Free Preview is six lifetime runs across three topics. No card.
Try AyeWatch freeWhat you still do yourself
Pro is $9 a month for 50 topics on a 6-hour cadence. Pro+ is 150 topics, checked hourly. Email, Slack, Discord, webhooks, and the API are paid. None of that staffs a response. None of that scores share of voice against a CPG giant. Keep Meltwater if you need the archive. Use AyeWatch for the open web those seats skip.