Online Reputation Monitoring
Watch news, forums, and reviews so a thread is still a thread when you arrive, not the story everyone else already has.
Online reputation monitoring watches news, forums, and reviews so a thread does not become the story. The damage is rarely the first post. The damage is the second day, when a reporter treats that post as a source.
ORM vendors love dashboards: star averages, sentiment donuts, competitor heat maps. Those charts are fine for a quarterly review. They are slow for a thread that is adding replies while you are in a meeting. You want the URL, the claim, and a summary you can forward to the person who can answer.
Where reputation actually breaks
A review that accuses you of a billing trick. A forum post with screenshots. A blog that rounds up both. News that quotes the blog. That chain is predictable. Most tools watch the last step and call it reputation. Watch the first two. Reddit brand mentions are one of those first steps. Trustpilot and G2 are others. News is the amplifier, not the origin.
AyeWatch monitors topics and pages on the public web. It is closer to Brand24 or Awario in spirit than to a full social API suite, with a harder limit: if the complaint never appears as a public page, AyeWatch will not see it. Closed Facebook groups, DMs, and app-store text that never hits the open web are out of scope.
Forums and reviews, not vanity metrics
Write topics that name the complaint you actually fear. "Billing, cancellation, data leak, discrimination" next to the company name. Paste the forum URL you already check on Sundays. Paste the review profile if it is a public page. Semantic matching should skip the navigation chrome and fire when the new post makes a claim.
Consumer mention tools will still sell you volume. A Brand24 alternative pitch often starts with "more mentions." You do not need more mentions. You need the one that can travel. AyeWatch summarizes so you can decide in thirty seconds whether to ignore it.
Start a monitor in under a minute
Free Preview is six lifetime runs across three topics. No card.
Try AyeWatch freeA three-topic setup
One: company plus criticism in news and blogs. Two: the main forum or subreddit as a page or a topic. Three: the review site your buyers cite on sales calls. Free Preview allows those three topics, six lifetime runs, Daily or slower, push and in-app. If Daily is too slow for a hot thread, Pro is $9 a month at 6-hour across 50 topics. Pro+ is hourly across 150. Paid delivery is email, Slack, Discord, webhooks, and API.
What you still answer by hand
The reply, the refund, the correction, the "we looked into this." No monitor writes that for you. No monitor is a lawyer. If you need a full ORM agency with takedown vendors, hire one. If you need to see the thread before it is a story, start the watch on the pages you already dread opening.