Crisis Monitoring Software
Catch the story in the first hour so you can still shape it. This is a watch, not a war room.
Crisis monitoring software is built to catch the story in hour one, while you can still shape it. After that the narrative hardens. You are answering questions someone else already framed.
AyeWatch is not a crisis war-room product. It will not assign a spokesperson, run a dark site, or conference-bridge your legal team. It watches public pages and topics you named, then sends a summary when those pages move. The war room is still your people. The software is how they stop learning the news from Twitter screenshots in a group chat.
Hour one is the whole point
Most ugly stories are small first. A customer thread. A local blog. A creator you paid last month. A reporter's question that leaked as a tweet you cannot officially see. If your stack only covers licensed social APIs, you will miss the blog. If your stack is a weekly Meltwater pack, you will miss the hour. PR crisis early warning is this problem with a comms label on it.
Set the cadence to match who can act. Free Preview is Daily or slower, six lifetime runs, three topics, push and in-app. That is a test, not an incident desk. Pro checks every 6 hours at $9 a month for 50 topics. Pro+ is hourly across 150. Email, Slack, Discord, webhooks, and the API are paid, which is where a real on-call path starts.
What to watch before you need it
Company name plus words your counsel already fears: lawsuit, recall, investigation, leak, boycott. Named officers. The product that would cancel a quarter if it failed in public. Pages you already babysit, a status URL, a rumours forum, a regulator bulletin. If you work with creators, watch those names the same way you watch the brand. An influencer brand-safety watch is cheaper than discovering the partnership in a headline.
Write the topic as a brief. Alert me when coverage claims we knew about a defect and kept selling. Skip routine product reviews. Semantic matching is the difference between a page that uses your legal name in a footer and a page that accuses you.
Start a monitor in under a minute
Free Preview is six lifetime runs across three topics. No card.
Try AyeWatch freeAfter the alert fires
Open the URL. Read the summary against the page. Decide if it is a complaint, a reporter, or a nothing. Then use the process you already wrote down. AyeWatch will not tell you what to say. It will not pull clips from a licensed press archive. Meltwater still wins if you need that database. Keep it. Add a public-web watch so hour one is not a PDF that arrives tomorrow.
What this will never be
It will never be a 24/7 analyst team. It will never be a social listening command center with author graphs. If your RFP asks for both, you are shopping two products. Buy the war-room vendor for drills and staffing. Buy AyeWatch so the first public page does not wait for a morning meeting.