Glossary · May 2026
What is Media Monitoring?
Media monitoring is the practice of continuously tracking news outlets, broadcast media, and online publications for mentions of a topic, brand, or person — historically a clipping service, today an AI-powered alerting workflow.
Long definition
Media monitoring focuses on editorial sources (news, magazines, podcasts, broadcast) rather than social or open web. It powers earned-media reporting, executive briefings, crisis response, and competitive coverage tracking. Enterprise platforms (Meltwater, Cision) bundle press contact databases and audited reach metrics; lean AI tools focus on surfacing the substantive coverage and summarizing it.
Examples
- Tracking every story written about an IPO during its pre-S-1 period.
- Daily executive briefing: 'every story about our company or top competitors published in the last 24 hours.'
- Earned-media reporting: monthly count and reach of coverage.
How Ayewatch handles it
AyeWatch covers the alerting and meaningful-mention surface of media monitoring; for press lists or audited reach reporting, pair with a dedicated PR tool. Most users replace Google Alerts and 80% of their Meltwater-style alerting with one or two AyeWatch topics.
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