Searchable Mention Tracking vs Brand24
A searchable mention archive and a listening suite solve different problems. Here is how to tell which you need.
By AyeWatch Team3 min read
Short answer: Searchable mention tracking is about finding a past mention on demand. Brand24 is about monitoring new mentions continuously. Use a searchable archive for research and a listening suite for alerts; AyeWatch covers page and topic alerts at a lower price.
AyeWatch is an AI monitor for public pages and topics. It sends a summary when new content matches a rule, rather than storing a searchable archive of every mention.
Two different questions
Searchable tracking answers "what was said about us last quarter?" Continuous monitoring answers "what is being said right now?" The first is a research task. The second is an alerting task.
Most teams need the second more often, but they buy the first because it demos well.
What Brand24 does
Brand24 monitors new mentions, scores sentiment, and presents them in dashboards. It keeps a history you can search within the plan limits. It is built for ongoing listening.
It is not a general web archive. Coverage depends on the sources it indexes.
What searchable tracking does
A searchable mention tool or archive lets you query past coverage by keyword, outlet, or date. It is useful for PR research, due diligence, and reporting.
It is weaker at real-time alerts and routing. The archive is the product.
Where AyeWatch fits
AyeWatch is the alert layer: a page or topic watch, a rule, and a summary. It is not a searchable archive of every mention. Use it when the decision depends on a change, not on a historical query.
Pro is $9/mo with 50 topics and hourly checks; Pro+ is $19/mo with 200 topics and ASAP mode.
How to choose
If the job is a report on last quarter, use a searchable archive. If the job is a ping when something appears, use a monitor. If both, use two tools with different owners.
The media monitoring guide covers the archive options.
| Need | Searchable archive | Brand24 | AyeWatch |
|---|---|---|---|
| Past coverage research | Best | Limited | No |
| New mention alerts | Limited | Best | Topic watch |
| Page change alerts | No | Limited | Best |
| Sentiment dashboard | No | Yes | No |
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Describe a topic or paste a URL. Cancel before the trial ends and you pay nothing.
Try it free for 7 daysThe bottom line
Write whether you need a report or a ping. If it is a report, use an archive. If it is a ping, use a monitor. If both, keep the tools separate and name an owner for each.
FAQ
What is searchable mention tracking?
A tool or archive that lets you query past mentions by keyword, outlet, or date. It is for research and reporting, not real-time alerts.
Is Brand24 a searchable archive?
It keeps mention history within plan limits, but it is built for ongoing monitoring rather than deep archival research.
Which is better for PR reporting?
A searchable archive or a media monitoring suite. Brand24 works if the history and coverage fit your plan.
Can AyeWatch search past mentions?
No. It watches for new changes and sends summaries. Use a media archive for historical research.
