Instagram Keyword Alerts: New Reels for Any Search
Get an alert when new Instagram reels match a keyword, hashtag or not. No Instagram account needed, 2 credits a check.
By AyeWatch Team3 min read
Short answer: Instagram has no keyword alerts. An AyeWatch Instagram Search monitor runs your search on each check, reads the matching reels from the last week, and alerts you to the ones you haven't seen. Use it when the posts you want don't share one hashtag.
Set it up
- Open Create a monitor → Instagram and choose Search.
- Type the words, like
street photography. - Optional: add Only alert me about, like "reels shot in Tokyo". It adds 1 credit a check.
- Pick a schedule and click Create monitor.

Search or Hashtag?
Use Hashtag when people tag what you're after, like a campaign or giveaway tag. Use Search for words in captions, hashtag or not. Search reads reels, and Hashtag reads the hashtag's recent posts. See Instagram hashtag search by date.
What you get
The first check sends up to 5 of the latest posts, or only the ones that match your filter, so you can see what the monitor finds without a flood of old ones. After that, every check that finds something new sends one alert. The headline is the post itself, or "3 new from …" when several land at once, with a link to each post and its text.
Alerts land in your feed and as push in the AyeWatch iOS and Android app. On Pro and Pro+ you can also turn on email, Slack, or a webhook.
Get alerts for an Instagram search
Free Preview includes 3 credits to try it. No card.
Set it up nowWhat it costs
An Instagram search check is 2 credits, 3 with the filter.
| Check every | Credits a day | Plan that fits |
|---|---|---|
| Daily | 2 | Free Preview to try it, then Pro |
| Twice a day | 4 | Pro |
| A few times a day | 8 | Pro |
Plans: Free Preview gives you 3 credits to try a monitor on a daily check. Pro is $9 a month for 500 credits and checks as often as hourly. Pro+ is $19 a month for 1,500 credits and adds ASAP mode. Failed checks are refunded, and the form shows the exact daily credit use before you save.
Limits
- Search finds reels. For a hashtag's posts, use a Hashtag monitor.
- Instagram decides which reels its search returns, so a popular search won't return every reel.
- Instagram profiles can't be monitored yet.
- Private accounts, Stories and comments aren't read.
FAQ
Can I search Instagram by keyword without an account?
Yes. You type the search in AyeWatch and it does the reading. No Instagram login.
How far back does it look?
Each check reads reels from the last week and alerts on the ones you haven't seen. It doesn't search older posts.
Can I monitor several keywords?
Yes, one monitor per search.