Keyword Monitoring on Social Media

AyeWatch is an AI monitor for public pages and topics. It watches social searches and profiles and sends a summary to push, email, Slack, Discord, or a webhook.

Start with the platforms

Do not monitor every platform. Pick the two or three where your buyers actually talk. For most B2B teams that is LinkedIn, X, and Reddit. For consumer brands it may be Instagram and TikTok.

A watch on the wrong platform is a subscription to noise.

One rule per platform

Each platform has its own context. A Reddit complaint and a LinkedIn announcement need different owners and different responses. Write a rule for each.

Keep the channels separate so the team knows where to act.

Native search versus a monitor

Native search is free and good for a one-off. A monitor runs the search on a schedule and sends new matches. It also adds a filter, which native search does not have.

AyeWatch Pro is $9/mo with 50 topics and hourly checks; Pro+ is $19/mo with 200 topics and ASAP mode.

What to watch

Brand name, product name, competitor names, category terms, and common misspellings. Add campaign hashtags and executive names.

Start with five terms and add only when an alert proves useful.

Review monthly

Retire watches that never produce an action. Tighten the rules that produce too many. Add a platform only when a gap appears.

The social keyword tracking guide covers the per-platform setup.

Build a social keyword program

1. Pick the two or three platforms where buyers talk.
2. Write one rule per platform with a named owner.
3. Create watches for the brand, competitors, and category.
4. Review monthly and retire what never produces an action.

The bottom line

Pick two platforms and five terms. Write a rule for each platform and name an owner. Review the first month and cut what nobody acted on.