How to Monitor TikTok Mentions

AyeWatch is an AI monitor for public pages and topics. Its TikTok Search monitor checks public results on a schedule and sends new videos to push, email, Slack, Discord, or a webhook.

Step one: list the terms

The brand, each product, the founder, the campaign hashtag, and the competitor names. Add the misspellings you see in comments and reviews.

Keep the list short. Five terms that get acted on beat twenty that get skimmed.

Step two: create the monitors

Use TikTok Search for a keyword and Hashtag for a tag. One query per monitor. Add a filter if the term is broad, such as "reviews and tutorials, not duets".

Choose hourly for a live campaign and daily for evergreen coverage.

Step three: route the alerts

Send product mentions to marketing, complaints to support, and competitor comparisons to product marketing. Put the link in the message so the owner can watch the video without searching.

A shared channel is fine for a small team. Separate channels are better once volume grows.

Step four: respond

Comment from the brand account only when you can add context. Do not argue. If a video is wrong, ask the creator to correct it privately first.

Log the response and the outcome. The log is how you improve the playbook.

Cost

AyeWatch Pro is $9/mo with 50 topics and hourly checks; Pro+ is $19/mo with 200 topics and ASAP mode. Every plan starts with a 7-day free trial.

The TikTok keyword alerts guide covers the query syntax.

Monitor TikTok mentions in four steps

1. List the brand, product, founder, campaign, and competitor terms.
2. Create one TikTok Search or Hashtag monitor per term.
3. Route each alert type to a named owner.
4. Respond, log the outcome, and review the list monthly.

The bottom line

Start with the brand and one campaign hashtag. Watch the first week before you add competitors. Most teams add too many terms and stop reading the alerts.