Built for PR teams · Updated May 2026

AyeWatch for PR Teams — real-time brand reputation monitoring

TL;DR

Catch every meaningful mention, sentiment shift, and crisis signal across news, social, blogs, and Reddit. AI filters out noise so you only see the mentions that warrant a response.

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Why PR teams use Ayewatch

  • One topic per brand, exec, or campaign — multi-source coverage.
  • AI distinguishes a passing mention from a substantive piece.
  • ASAP Mode catches crises within 30 minutes — escalate before the story snowballs.
  • Slack routing to the on-call PR lead.

Example topics

CEO name mentions across major news and Reddit

ASAP

Crisis-watch for the C-suite.

Brand mentions in tier-1 tech press

1 hour

Catch coverage of your launches and rivals' launches.

Customer complaints about [product] on Reddit

Daily

Surface emerging service issues.

The workflow

  1. 1

    Create #brand-watch Slack channel; route all topics there.

  2. 2

    On-call lead triages and pulls in the wider PR team as needed.

Frequently asked

Is AyeWatch a Meltwater alternative?

For the real-time alerting use case, yes — at a fraction of the cost. For deep historical reporting or press contact databases, Meltwater goes further.

Can I track sentiment?

AyeWatch is alert-first rather than sentiment-dashboard-first; the AI summary describes the tone of each item but does not produce aggregate sentiment scores.

Set up your first topic in 60 seconds

Free forever for PR teams. No credit card required.

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