Sales Trigger Alerts

Sales trigger alerts ping you when a named account raises, hires a VP, or changes direction.

The useful moment is public. A Series B on their own newsroom. A VP of Engineering on the careers page. Homepage copy that suddenly says "enterprise" after two years of SMB. Six other vendors will email after the TechCrunch recap. You want the day the page moved.

AyeWatch watches the account's URLs and a topic you name. It is not a 6sense cookie. It is not LinkedIn scraping. You will not get a surge score. You will get a summary of a public change on a company you already care about.

Named accounts, public moves

Do not watch "SaaS companies in the US." Watch Acme, then Globex, then the three logos on this quarter's list. Paste newsroom, careers, and the homepage. Write the rule. "Ping me when this company announces funding, posts a VP or head-of role, or repositions the product. Ignore partner logos and blog filler."

The longer setup is sales-trigger monitoring. Hiring as a trigger is the same mechanism as competitor hiring monitoring, pointed at a prospect instead of a rival. If the account looks like a pivot, pivot signal monitoring is the pattern. Deal prep that needs a public-record brief can sit on due diligence with AI.

This is not a cookie panel

Intent vendors sell anonymous research surges. Sometimes that is real. Often it is a content team reading a blog. A careers page that just posted "Head of Procurement" is not anonymous. A newsroom post that they raised is not anonymous. Start there. Buy a cookie product later if you still need the dark funnel.

AyeWatch for sales is the audience page. Use a template if you want a starter topic. Keep the list short. Ten named accounts you will actually call beat a hundred you will not.

Run it on three accounts

Free Preview is six lifetime runs across three topics. No card. That maps to three accounts if you write one topic each. Pro is $9/month when the first ping is a reason to email this week, not a recap of last month.

Start with the logo that went dark after a good first call. If they hired, raised, or rewrote the site, you will see it. If they did nothing public, the tool stays quiet. That is the point.