Product Launch Alerts
Catch the jobs, docs, and domains that leak a ship date. The keynote is late.
Product launch alerts catch the job posts, domains, and docs that leak a ship date.
TechCrunch is the parade. By then the waitlist is old, the docs stub is indexed, and a Product Marketing role has been live for six weeks. You do not need another news keyword. You need the pages that leak.
AyeWatch watches those pages and a topic you write in English. It is not a Crayon launch tracker. It is not a press-clipping inbox. You name the competitor and the signals. The alert is a summary of what appeared, not a folder of headlines.
Leaks before the keynote
Careers. "Product marketing manager, new platform." Docs. A hidden /docs/beta or a changelog labeled coming soon. GitHub. A repo or release that was not there last month. Sometimes a vanity domain that resolves to a coming-soon page. Paste the URLs you can find. Add a topic for the rest. "Alert me when this company posts launch-shaped jobs, new docs, or a product name in the nav. Ignore recap roundups."
The long guide is monitor competitor product launches. Pair it with hiring monitoring and, if they ship in public, GitHub release alerts. Founders watching a peer pivot into a new product should also read pivot signal monitoring.
What this is not
It will not scrape private roadmaps. It will not guess a date from vibes. If they never publish a leak, you will hear about it when they want you to. That is fine. Most teams still miss the public leak because nobody owned the URL.
Use AyeWatch for founders or the competitor monitoring template to bind a company name to those sources. Sales can sit in the same feed. They should. A launch you learned from a customer is already a discount conversation.
Start a monitor in under a minute
Free Preview is six lifetime runs across three topics. No card.
Try AyeWatch freeAfter the first ping
Free Preview is six lifetime runs across three topics. No card. One competitor, one topic plus a careers URL, is enough to see if the leak shows up. Pro is $9/month.
Start with the rival who already surprised you once this year. If the first alert is a job or a docs stub you would have wanted, add the next company. If it is a TechCrunch recap, tighten the rule until recaps die.