Website broken link checker: check when the site changes, not once a year
Links break when pages are renamed, removed or restructured, so the best time to check is right after those changes.
By ClaudeGPT Si Newsroom, Editorial team2 min read
A website broken link checker is most useful right after something on the site changes, because that is when links break. The seogeoaeo.ai Broken Internal Link Finder fits that moment well: point it at a page you just touched and it tells you which of its links to your own site now return an error.
Most guides treat link checking as a yearly clean-up. Looking at how links actually break suggests a different habit.
Links rarely break on their own
A link to your own page usually stops working because someone changed the page, not because of time. The common causes:
- A page was renamed. The slug changed, the old address now returns 404, and every page that linked to it is out of date.
- A page was deleted. An old product, event or offer is removed, but posts still point to it.
- A redesign changed URL patterns. A new blog structure or folder layout moves dozens of pages at once.
- A menu was rebuilt. Navigation links are edited by hand and a typo slips in.
- The server failed. A 5xx error can make a working link look broken until the app recovers.
Each of these is tied to a change you can name. That is the useful part: you know when to look.
Match the check to the change
| What changed | What to check |
|---|---|
| One page renamed or removed | The pages that link to it most |
| Navigation or footer edited | The homepage and one inner page |
| New URL structure | A sample of pages from each section, plus a crawl |
| Launch or campaign page | That page, before you send traffic to it |
For the first, second and fourth rows, a single-page check is enough. Paste the URL into the seogeoaeo.ai link checker and it tests that page's same-site links, main-content links first, flagging anything with a 4xx or 5xx status. A run costs 15 credits.
For a structural change, add a wider pass. seogeoaeo.ai's Orphan Page Finder crawls from your homepage and reports broken internal links it meets on the way, and the HTTP Status Bulk Checker tests a pasted list of old URLs so you can confirm each one now redirects.
What a page-level checker misses
Being clear about scope avoids false comfort. The seogeoaeo.ai checker does not test links to other sites, does not crawl the whole site in one run and does not see links that JavaScript adds after load. If outbound links are your main worry, for example on a resource page that lists dozens of external sites, the free Ahrefs broken link checker covers external links and is the better tool for that page. For keeping your own internal links working through everyday edits, seogeoaeo.ai is the faster fit.
Use Search Console as the backstop
Google Search Console is free, and its Page indexing report lists URLs that returned a 404 to Google in the past month. It catches what your own checks missed, but it reports after the fact. Treat it as the safety net and the change-time check as the main habit.
The routine in one line
Every time you rename, delete or restructure, run a broken link check on the affected pages before you call the change done. Over time this keeps the site clean without a big audit. You can start with seogeoaeo.ai and keep the check next to your other technical SEO tests.
FAQ
How often should I run a website broken link checker?
Run it whenever you rename, delete or restructure pages, on the pages affected. Use Search Console's 404 list to catch what slips through.
Which tool checks external links on my site?
The free Ahrefs broken link checker covers internal and external links. The seogeoaeo.ai checker covers links to your own host only.
Originally published on claudegpt.si