How to switch from Brand24 to AyeWatch in one sitting

If you want to switch from Brand24, the work is smaller than it looks. There is no file to export and nothing to import. You rebuild each Brand24 project as one or more AyeWatch monitors, written as sentences instead of keyword lists, and you can do the whole move in an afternoon. This guide walks through it project by project, then covers what you give up and what you gain.

Why people move off Brand24

Brand24's cheapest plan, Individual, costs $249 a month, or $199 a month on annual billing. It tracks 3 keywords for one user. Those prices come straight from Brand24's pricing page.

For a team that mostly wants to know when something new happens about its brand, a rival or a market, that is a lot of money for a mention feed and a set of reports. AyeWatch takes a different approach: each monitor is a plain-English description, and an alert arrives with a short summary of what changed and links to the sources. Paid plans start at $9 a month.

Step 1: list what each Brand24 project actually does

Open each project and write down three things:

• The keywords and any Boolean logic you built around them.
• The words you excluded because they caused noise.
• What you did with the results. Did someone read the feed, export a report, or just glance at the mention count?

The last question matters most. If a project only exists so someone hears about new reviews or a competitor's announcements, it moves cleanly. If it exists to produce a monthly sentiment report for a client, read the section on what you give up before you cancel anything.

Step 2: turn keywords into a sentence

Brand24 matches keywords and filters the results. AyeWatch reads new items and checks them against what you wrote. So instead of a query with operators, you describe the topic the way you would brief a colleague.

A Brand24 project tracking a product name, two misspellings and a ticker, with exclusions for a football club of the same name, becomes something like this in AyeWatch: "News, posts and discussions about Acme's analytics product, including the spellings Akme and Acmee. Alert on launches, outages, pricing changes and reviews. Ignore anything about the football club."

The exclusions are now part of the sentence, so you do not maintain a separate negative keyword list.

Step 3: pick the right monitor type

AyeWatch has three kinds of monitor, and a Brand24 project often splits across them:

The third row is new ground. Brand24 tracks mentions, not edits to a specific page, so many teams kept a browser tab open for a competitor's pricing page. In AyeWatch that page becomes a monitor next to your brand topics.

Step 4: tighten the wording

After the first few alerts, read them as a test of your sentence. If something irrelevant got through, add it to the "ignore" part. If you missed something, name it. Because the rule is plain English, a fix takes one edit rather than a new Boolean query, and anyone on the team can read it and see what the monitor is for.

Step 5: route the alerts

Every plan gets the in-app feed and push notifications on iOS and Android. Paid plans add email, a daily digest email, Slack, Discord, signed webhooks and the REST API. Channels are chosen per topic, so a crisis topic can go to a Slack channel while a slow market topic lands in the daily digest.

Step 6: run both for a week, then cancel

Start on the Free Preview, which gives three runs with no card. Once you upgrade, keep Brand24 running for a week and compare. If AyeWatch caught what mattered and the Brand24 feed added nothing you acted on, cancel. AyeWatch has no contracts or cancellation fees.

What you give up

AyeWatch does not score sentiment, rank influencers, chart share of voice or build PDF and PowerPoint reports. Brand24 does all of that, and it allows unlimited users from the Team plan up. If your deliverable is a branded report for a client, Brand24 is still the better tool for that job.

If what you need is to hear about the things that matter, with a summary you can read in ten seconds, start a free AyeWatch monitor with your busiest Brand24 project first.