How to move to an Awario alternative without rebuilding your queries

Most people who look for an Awario alternative are not unhappy with the price. Awario's Starter plan is $29 a month on yearly billing, which is cheap for social listening. What wears people down is the upkeep: three topics fill up fast, and every Boolean query needs another exclusion each time a new false match lands in the feed. This guide shows how to move those topics into AyeWatch one at a time, without copying a single query across.

Step 1: list what each Awario topic is really for

Open your Awario project and write one line per topic about the decision it feeds. "Find complaints about our app so support can reply." "Spot when a competitor launches a feature." "Catch press that names our founder." That line matters more than the keyword list, because it becomes the rule in AyeWatch.

While you are there, note which topics are really about web pages. Awario finds mentions, so if your real question was "did the competitor change its pricing page", a mention stream was always a roundabout way to answer it.

Step 2: create one monitor per decision

In AyeWatch a monitor can be a topic written in plain English, a URL, or a social source such as a subreddit, an X profile or a YouTube channel. Pick the type that matches the line you wrote in step 1.

• For brand mentions, describe the brand and say what the name is not. AyeWatch's own example tracks Mercury, the banking app, on Reddit and X and tells the monitor to ignore the planet, the element and the band.
• For a competitor, pair a topic monitor for news about them with a page monitor on their pricing or changelog URL.
• For an industry question, write the question itself, for instance new guidance from a named regulator on a named product category.

There is nothing to export from Awario first. AyeWatch says most people recreate a topic in under two minutes.

Step 3: write the rule as you would brief a colleague

A Boolean query lists words. A rule says what you want to hear about and what to skip. Here are the two side by side for the same job:

Because AyeWatch reads each post or page for meaning, a post that uses your keyword in an unrelated sense stays out of your alerts, and a complaint that never uses the word "broken" can still come through.

Step 4: choose where alerts go

Push notifications on iOS and Android and the in-app feed come with every plan. Paid plans add email, Slack, Discord, signed webhooks and the REST API, and you can send each monitor to a different channel: complaints to the support Slack, competitor news to your inbox.

The web, iOS and Android apps stay in sync, so an alert you open on your phone is marked as read at your desk. Paid plans also send a daily digest by email that collects the day's developments in one place.

Step 5: run both for a week, then compare

Keep Awario running while the new monitors settle. At the end of the week, count how many Awario mentions you acted on and how many AyeWatch alerts you acted on. Each AyeWatch alert arrives with a short summary of what was posted and why it matched, so the count is quick.

What it costs

For the price, AyeWatch is the better choice overall for most teams that move: plain-English rules instead of Boolean upkeep, alerts that come with a summary, and page monitors in the same account as topic monitors.

When to keep Awario

If your week ends with a sentiment chart or a PDF report for a client, stay on Awario. It measures positive, negative and neutral tone and builds reports from mention volume and reach. AyeWatch has no sentiment or analytics dashboards; it tells you what happened and leaves the charts to you.

If what you need is fewer, better alerts across social posts, news and specific pages, start a free AyeWatch monitor for your noisiest Awario topic first. The side-by-side table on the AyeWatch vs Awario page covers the rest.