Can I monitor podcasts that mention my brand?

Yes, through show notes, transcripts, episode metadata, and host posts. Audio-only mentions need transcription.

Can I monitor executive mentions?

Yes. Create a separate watch for each spokesperson name and handle.

Does Google Alerts catch podcast mentions?

Rarely. It indexes web pages, and most podcast audio has no text page.

How much does it cost?

AyeWatch starts at $9/mo after a 7-day trial. Pro includes 50 topics and hourly checks.

Monitor Podcasts That Mention Your Brand

Short answer: Yes. To monitor podcasts for brand or executive mentions, watch the show-notes and transcript pages of the shows that matter, add a topic watch for the brand plus "podcast", and follow the hosts' public posts. Most podcast audio is not indexed, so the published text is the reliable surface.

AyeWatch is an AI monitor for public pages and topics. It watches podcast episode pages, transcripts, and host profiles, then sends a summary to push, email, Slack, Discord, or a webhook.

Why audio alone is not enough

Google does not index podcast audio. If a host says your name for two minutes and the show publishes nothing but an MP3, a text monitor will miss it. The mentions you can catch are the ones that leave a text trail.

That trail is bigger than most teams assume: episode titles, descriptions, show notes, transcripts, and social clips.

The three watches to create

One: the show-notes or transcript page for each priority show. Two: a topic watch for the brand or executive name plus "podcast" or "episode". Three: the host's public profile on X or LinkedIn, where episodes are promoted.

Together they cover the announcement, the published notes, and the social push.

Executive mentions need their own watch

A founder is often mentioned by name without the company name. A separate watch for each spokesperson catches interviews, panel appearances, and quotes that a brand-only watch would miss.

Add common misspellings and the person's handle.

Route by type

A positive interview goes to marketing for amplification. A critical mention goes to PR and support. A competitor comparison goes to product marketing. A compliance or legal claim goes to legal.

Name the owner before the first alert arrives.

Cost

AyeWatch Pro is $9/mo with 50 topics and hourly checks; Pro+ is $19/mo with 200 topics and ASAP mode. Every plan starts with a 7-day free trial.

The podcast mention monitoring guide covers the full stack.

Set up podcast brand monitoring

List the ten shows your buyers listen to.
Find each show's episode, notes, or transcript page.
Create a page watch for each show and a topic watch for the brand.
Add a separate watch for each executive name.
Route mentions to marketing, PR, or legal by type.

Start a monitor in under a minute

Describe a topic or paste a URL. Cancel before the trial ends and you pay nothing.

Try it free for 7 days

The bottom line

Start with the three shows that would matter most if they mentioned you. Watch their notes pages for a month. Then decide whether to add the long tail.