Competitor Monitoring Software
Watch the site they run, not the LinkedIn they post. Pricing, changelog, jobs, and news in one monitor.
Competitor monitoring software watches what a company does on the web, not what it posted on LinkedIn.
LinkedIn is a press release with better lighting. The website is the work. Pricing changed on Tuesday. The changelog shipped Thursday. A Head of Enterprise role went live Friday. None of that needed a scraped feed of employee posts.
AyeWatch is a URL and topic watch with a short summary. It is not LinkedIn scraping. It is not a social listening suite. It will not tell you who liked a founder's thread. It will tell you the public page moved in a way that matches the rule you wrote. The post is optional. The pricing change is not.
Watch the site they operate
Pick two or three rivals, not twenty. Paste homepage, pricing, changelog, and careers. If they publish release notes on GitHub, add that URL too. Then write one topic in English. "Alert me when this company changes packaging, ships a named feature, or posts a strategy hire. Ignore layout and cookie prompts."
That mix is the whole product. Competitor monitoring 101 walks the stack. Pricing page monitoring is the highest-signal URL for most SaaS desks. AyeWatch for SaaS is the short pitch if you landed here from a comparison page.
When the homepage copy shifts
A quiet rewrite is often the pivot. "For developers" becomes "for teams." Self-serve language disappears. A new industry vertical shows up in the hero. Those edits are public. They just do not ping anyone unless a page is watched. Pivot signal monitoring is the longer read if you are a founder watching a peer, not a public giant.
SaaS teams that already treat this as a product input, not a Saturday chore, tend to keep the same account for GTM. See SaaS competitive advantage monitoring. Use the competitor monitoring template if you do not want to invent the first rule.
Start a monitor in under a minute
Free Preview is six lifetime runs across three topics. No card.
Try AyeWatch freeA first competitor
Free Preview is six lifetime runs across three topics. No card. That is one rival, maybe two URLs and one topic. Pro is $9/month if the first alert is a fact you would have used.
Do not start with a social keyword. Start with the pricing page you already screenshot before QBR. If the summary names the change, add changelog and careers next.