Competitive Intelligence Software
CI software should ping you when a rival prices, ships, hires, or publishes. A battlecard wiki is a different job.
Competitive intelligence software is the alerting layer: pricing, launches, hires, and press, in one feed.
Most products sold under that name are a filing cabinet. Battlecards. Win notes. A wiki your SDR opened once in Q2. Fine after the call. Useless the morning a competitor cut a tier and you were still quoting last year's number.
AyeWatch watches competitor URLs and topics and summarizes the change. It is not a Crayon or Klue CMS. You do not store decks here. You get a ping when a public page actually moves.
What belongs in the feed
Name the rival. Paste the pages that decide the week. Pricing. Changelog. Careers. The press room. A topic in plain English covers the rest, the blog post, the partner note, the review that names a feature you have not shipped. Write the rule like a Slack message. "Ping me when they change price, plan names, or a shipping note. Skip restyles and cookie banners."
Founders who already live in that loop can start from AyeWatch for founders or the competitor monitoring template. The longer competitor monitoring 101 post is the research version of this page. SaaS teams that want the same feed next to GTM should read SaaS competitive monitoring.
Battlecards are a different job
A battlecard is a document. Someone has to update it. That is why it is stale. Klue and Crayon are built for that library. Buy them if enablement is the bottleneck. Do not buy them if your actual problem is finding out on a demo that the competitor launched yesterday.
A screenshot overlay is also a different job. You do not need a red pixel box. You need a sentence that says the Pro plan went from $49 to $39 and they renamed Teams to Business.
Start a monitor in under a minute
Free Preview is six lifetime runs across three topics. No card.
Try AyeWatch freePrice and a first watch
Free Preview is six lifetime runs across three topics. No card. Watch one competitor. If the first summary names a change you would have wanted, add the next URL. Pro is $9/month.
Market research automation is the adjacent setup if you also watch the category, not one company. Deal teams who need a public-record brief can use due diligence with AI on the same account. Start with the one page you already refresh on Monday.