Buying Signal Alerts
Funding, hiring, and product moves on the prospect's own site. Public-web intent, not a 6sense cookie.
Buying signal alerts are public-web intent: funding, hiring, and product moves, not a 6sense cookie.
Cookie intent is a panel of anonymous surges. Maybe they read a comparison page. Maybe an intern opened a tab. You still do not know which logo, or whether they can buy. The prospect's own site is louder. They raised. They hired a VP who will rip out the stack. They launched a product that needs a vendor like yours.
AyeWatch watches those public pages and topics. It is not 6sense. It is not a contact database. It will not score accounts in your CRM. It will summarize a change you can act on this week.
Public-web intent
Funding on the newsroom. A VP or head-of role on careers. A pricing or product page that implies a new motion. Docs that mention a stack you sell into. Paste those URLs. Write the topic in the language of the sale. "Alert me when this account raises, hires senior ops or engineering leaders, or ships something that needs our category. Ignore awards and webinar recaps."
That is the same muscle as sales trigger monitoring, aimed at buyability rather than a calendar hack. Hiring is often the first tell. Use hiring monitoring on the prospect board. If you are still mapping the account, due diligence with AI covers the public record without a two-week sprint.
What a cookie will not tell you
A surge on "SOC 2" does not tell you they posted a Head of Security. A surge on "outbound" does not tell you they added 12 AEs. Those are different buying motions. Watch the site. If you later want anonymous research volume, buy that as a second tool. Do not start there.
AyeWatch for sales is the short page. Category-level reading, not one logo, belongs in market research automation. Keep them separate so a market brief does not drown the account ping.
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Free Preview is six lifetime runs across three topics. No card.
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Free Preview is six lifetime runs across three topics. No card. Three named accounts is the honest first test. Pro is $9/month. You are not replacing a six-figure intent contract on day one. You are finding out whether public pages already explain the deals you lose.
Pick the account that should have been ready last quarter. If the first summary is a hire or a raise you missed, add the rest of the list.